Welcome to GSM Issue #22
INSPIRATION: MARITA LEUVER
With a career punctuated by works promoting festivals and public spaces, a style characterised by strong form, colour, and the use of type—this is Sydney’s Marita Leuver.
CASE STUDY: NATRALIS
Commercial vinyl flooring might not sound like a dream project for a creative team—but for Melbourne-based Nexus Designs, the challenge of elevating the perception of Australia’s only locally made product of its type formed the perfect brief. And the results speak volumes.
RĀKAU KŌRERO: OVERCOMING PĀKEHĀ PARALYSIS
‘Pākehā Paralysis’ is a recently coined term describing the road block that can occur where bi-cultural considerations are part of a project. Te Pukenga/ARA Institute of Canterbury Visual Communication Design Team Leader Carl Pavletich shares his thoughts on navigating through this.
QUICK CHAT PRINT: SPECIAL T PRINT
Corey London from Sydney-based Special T Print joins us to discuss starting a printery, and the importance of staying true to your core values.
INPRINT:
Oh-la-la. Print design produced right in our corner of the world… we’re a talented bunch!
QUICK CHAT CREATIVE: BESTIVAL 2023
The Best awards were back for 2023—and sporting a new look campaign. We caught up with the team at Strategy who created the campaign to talk about what it took to create a ‘bestival’.
CASE STUDY: MILLA MILLA
Achieving cut-through in a busy market such as the beauty sector is no easy task—but one Australian fragrance brand has done just that, thanks to its fresh brand and packaging approach. We take a look…
SPECIAL FEATURE: CALENDAR CONTEST 23
BJ Ball/Ball & Doggett held their Student Design Calendar Contest late last year—and what a crop of entries we received! (Who would want to be a judge!). Here’s the winning entries—time to make some mums & dads proud.
EDUCATION: ARTWORK BASICS
For this issue, we take a look at some basics around file set up for print projects—bleed, colour modes and more.
SPECIAL FEATURE: DESIGN ASSEMBLY
Louise Kellerman founded the Design Assembly fifteen years ago as a way of creating a connection with other designers and creative thinkers. Fast forward to today, and the Assembly has grown somewhat—hosting events around New Zealand. We chat to Louise about what it’s all about.
CASE STUDY: FEET ON THE GROUND
Designing high-quality wine labels is an art form—and for this South Australian brand, the art is literally on the label. Combine handcrafted visuals and carefully considered use of print embellishments with a
high-quality stock—and this is the result. Stunning!
FEATURED STOCKS & PRINT SPECS
- GSM cover printed CMYK on Knight Smooth Cream 350gsm
- GSM Text printed CMYK on Advance Laser 120gsm
- GSM Inprint printed CMYK on Knight Smooth Cream 100gsm
