Welcome to GSM Issue #21 – a cornucopia of content…
INSPIRATION: MARK CLEVERLEY
Mark Cleverley is not exactly a household name—but some of his key works; particularly in Ceramics—became highly collectable design icons. We take a look at the prolific six-decade career of this multidisciplinary design extraordinaire…
CASE STUDY: THE HEDONIST
With a constant flow of new products and brands jostling for position on the retail shelves, Winemaking is one of the most highly competitive product sectors. The pressure on existing businesses to keep up is real. We take a look at the recent reinvigoration of one veteran vineyard brand, The Hedonist— and how this translated into label designs that added a contemporary freshness to the product
RĀKAU KŌRERO: TALKING STICK
Morgan Mathews-Hale, from Ōtautahi Christchurch-based Kaitiaki Studios, talks about cultural guardianship, Wāhine in design, and the importance of process from a Māori perspective.
QUICK CHAT PRINT: RAWSON PRINT & PACKAGING
We catch up with Andrew Price from Sydney-based Rawson Print & Packaging to talk about staying competitive within the print trade through branding, diversification, and sustainability.
INPRINT: Our curated selection of print design work as submitted by our lovely readers. Let’s make a few mums proud out there!
QUICK CHAT CREATIVE: PRINT IN MARKETING
Tony Downing from Downing Design in sunny Nelson, New Zealand, shares a quick take on the value of print communications within marketing.
EDUCATION: PANTONE COLOUR
In this instalment, we look at Pantone colour—how this differs from CMYK Process colour, and how it can be used to boost the printable colour spectrum in Lithographic Offset printing.
CASE STUDY: ARGO
Set within the grandeur of the Four Seasons Hong Kong is Argo—a high end cocktail bar on a quest to create new and innovative flavours using some of the best Spirits on offer. We take a look at the branding and launch material for this exclusive venue.
CASE STUDY: WOODSMAN
In this Case Study, we look at the sales brochure for Woodsman—a New Zealand brand manufacturing wood-burners—to see how the team at Christchurch-based studio Imagic, tackled the challenge of communicating such an emotionally tactile product—in print.
SPECIAL FEATURE: APPRENTICE OF THE YEAR
The highly coveted Apprentice of the Year was announced at Pride in Print 2023. We caught up with the winner – Catriona Mellows, from Display Associates in Whanganui, to get her thoughts on what being Apprentice of the Year means to her.
CASE STUDY: TIPPING POINT
Tipping Point is more than just a name on a wine bottle—it reflects the desire of kiwi Chef and Restaurateur Al Brown, to give-back by supporting a number of local not-for-profit organisations that are doing good for the environment. In this case study, we take a look at the applied graphics and gift boxes created for the brand.
FEATURED STOCKS: STOCK & PRINT SPECS
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- GSM Cover printed CMYK on Trophee Intensive Yellow 210gsm, Billiard Green 160gsm and Flame 80gsm
- GSM Text printed CMYK on Silk Matt 113gsm
- GSM Inprint printed CMYK on Superfine Smooth Ultra White 104gsm
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