Uncle Charlie’s Tastes of Country was founded on traditional Aboriginal principles of sharing stories, food, and caring for country. The new Tastes of Country popcorn range is made using ingredients from native foods and botanicals—sustainably grown, harvested, and sourced from Wiradjuri Country through long-established trade relationships dating back over 80,000 years.
So when non-Indigenous designer Prue Marks from ˜Ography, was invited to create the brand and packaging, it was more than just a design project—it was an invitation to participate in, and maintain, a sovereign relationship founded on mutual respect, reciprocity, and proportional joint efforts. Indeed, the Tastes of Country products connect Aboriginal and nonindigenous Australians—through food.
At the centre of this brand are the stories and practices of the Aboriginal and Torres Strait Nations. These are expressed on the packaging through visual language created by Wiradjuri artist Peta-Joy Williams, from Wiradjuri Wave, working in collaboration with Prue. Traditional knowledge extends much further into the design with the concept for the box base. This was inspired by the coolamon—a traditional vessel used for sharing food. The base, constructed by hand without any glue, features blindembossed
artwork by Peta-Joy on Hi Gold Kraft. Litho Superpak printed the lid and belly-band on Prime Bright using their Heidelberg CX.
So when non-Indigenous designer Prue Marks from ˜Ography, was invited to create the brand and packaging, it was more than just a design project—it was an invitation to participate in, and maintain, a sovereign relationship founded on mutual respect, reciprocity, and proportional joint efforts. Indeed, the Tastes of Country products connect Aboriginal and nonindigenous Australians—through food.
At the centre of this brand are the stories and practices of the Aboriginal and Torres Strait Nations. These are expressed on the packaging through visual language created by Wiradjuri artist Peta-Joy Williams, from Wiradjuri Wave, working in collaboration with Prue. Traditional knowledge extends much further into the design with the concept for the box base. This was inspired by the coolamon—a traditional vessel used for sharing food. The base, constructed by hand without any glue, features blindembossed
artwork by Peta-Joy on Hi Gold Kraft. Litho Superpak printed the lid and belly-band on Prime Bright using their Heidelberg CX.
CREATIVE: ~Ography
PRINT: Litho Superpak
CLIENT: Uncle Charlie’s
PROJECT: Uncle Charlie’s Popcorn Packaging
STOCK: Prime Bright 225 & 270gsm, Hi-Gold Kraft 300 & 400gsm
PRINT SPEC: Offset CMYK plus embossing
PRINT: Litho Superpak
CLIENT: Uncle Charlie’s
PROJECT: Uncle Charlie’s Popcorn Packaging
STOCK: Prime Bright 225 & 270gsm, Hi-Gold Kraft 300 & 400gsm
PRINT SPEC: Offset CMYK plus embossing
