Both Rebrand – Uncoated Simplicity


After 10 years creating visual identities as Mildred & Duck, Melbourne-based graphic design studio, led by Dan Smith and Sigiriya Brown, decided to change their studio name to ‘Both’. Alongside their new name, they’ve launched a new website, new work and a new set of stationery. Uncoated
neutral paper stocks have been used to complement Both’s body of work, with a gloss black and domed emboss highlighting the form of the wordmark itself.
CREATIVE: Dan Smith & Sigiriya Brown @ Both (Melbourne)
PRINT: Press Print
CLIENT: Both
PROJECT: Both Branding
STOCK: + Ball & Doggett Colorplan Mist 270gsm (duplexed both sides): Business cards
+ Ball & Doggett Colorplan Pristine White 350gsm (duplexed both sides): Compliments slip
+ Ball & Doggett Colorplan Mist 135gsm (duplexed both sides) & Notturno Black 700gsm (backing): Notepad
PRINT SPEC: Gloss black foil & domed emboss (side 1) + black (side 2): Business cards
Black: Compliments slip & Notepad