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Beyond Print – Binding

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binding

Commercially printed multi-page documents can be bound in several ways. But by far, the most common are soft-cover Saddle-Stitching, squared spine Binding and hardback Case-binding. GSM takes a look... Saddle-Stitching (Soft-Cover) Saddle-stitching is the most common form of ‘soft-cover’ commercial binding. This process uses two or more staples inserted along the spine to hold the document together. Saddle-stitching is a machine process with little manual input, apart from the initial collating of the printed sheets, making this the most costeffective way to bind multi-page documents. As mentioned in our article "Folding" some digital print systems have saddle-stitching capabilities running off the...

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Print Processes – Letterpress Printing

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letterpress

Letterpress printing is a form of relief-printing. It dates back to the 1450s, when Germanborn Johann Gutenberg famously printed 180 copies of the Bible on his new invention. Letterpress was the dominant form of mass printing for 500 years, until superseded by Offset Lithography in the 1950s. Whilst no longer viable for producing long-run quantities, Letterpress has made somewhat of a comeback in recent years as a bespoke form of short-run printing. This is largely due to it’s unique tactile, debossed, crafted look and feel. You can’t beat the luxurious aesthetic of Letterpress on quality paper for invitations, business cards...

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Natralis – Play with Colour, Connect with Place

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Commercial vinyl flooring might not be the stuff of architectural dreams...but that was precisely the challenge Armstrong Flooring laid down for Nexus Design with their Natralis collection - make the architectural creators and thinkers take notice of what is literally - below them. The Natralis Brief With local production stretching back over sixty years, Armstrong Flooring is Australia’s only manufacturer of commercial vinyl-sheet flooring. Recently launched, the Natralis collection not only fulfils the practical requirements of commercial flooring—but, through the use of colour, also connects, on an aesthetic level, interior environments to the flora, fauna, animals, and places of Australia—a...

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Woodsman

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woodsman

Some products are so powerful in what they represent to us as humans, they are difficult to capture on a printed page. GSM takes a look at  one such product for NZ producer of wood burners, Woodsman... Technical vs Emotional Fire and heat emote us on a deeply primal level. As humans, we all respond to these feelings of warmth, comfort and security. But how do you capture this feeling in a two-dimensional flat format? This was the challenge for Christchurch-based creative agency Imagic following a recent brand update for Woodsman: create a sales brochure that provides technical information—and yet,...

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The Hedonist – Label Rebrand

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The Hedonist

In pursuit of modernising and strengthening their long-standing brand, The Hedonist team approached Byerlee Design, a creative studio specialising in alcohol & beverage brands. GSM takes a look... The Hedonist Vineyard The Hedonist vineyard, located in the Willunga foothills of McLaren Vale, Australia, is run by Walter Clappis, veteran winemaker of 36 years, along with daughter Kimberly and her partner James Cooter. They are passionate about making their wines using certified biodynamic and organic vineyards and winemaking practices. Byerlee Design was engaged to reinvigorate, rather than rebuild, The Hedonist brand. As James explains, ‘We had been following Byerlee’s work on...

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Quick Chat Print – Rawson Print & Packaging

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rawson print & packaging

Andrew Price from Rawson Print & Packaging joins us to discuss the importance of diversification and sustainability within the print industry, as well as re-branding.   In 2022, Sydney-based Rawson Print & Packaging produced the Ball & Doggett 2023 calendar, showcasing work from last year's BJ Ball and Ball & Doggett Student Design Contest. As part of this, they opened the doors to the student winners and invited them to see their work come to life. This was a great learning opportunity that was well-received. To acknowledge that the team at Rawson went above and beyond—we decided to return and...

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‘ARGO’ –

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Argo Mash

Set within the prestigious Four Seasons Hotel on Hong Kong Island, is cocktail bar Argo. GSM investigates how the Four Seasons Hong Kong approached Adelaide-based design studio, Mash. And the journey to create a name, brand identity and collateral items for a new high-end bar offering. The Ship 'Argo' After creative development and workshopping, the name chosen was ‘Argo’. Steeped in Greek mythology, around the story of ‘Jason and the Argonauts’ and their fabled quest to retrieve the Golden Fleece, Argo was the ship Jason sailed in search of the treasure.  As a high-end bar, Argo is also on a quest—...

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Flavours to Savour

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recipe book

From both a design and print production perspective - a large recipe book can be quite an undertaking. GSM takes a look at one recently completed example that also doubled as a keepsake and coffee table book. Falcon Brae Villa & Stonefly Lodge Falcon Brae Villa and neighbouring Stonefly Lodge are nestled between three of New Zealand’s most popular national parks at the top of the South Island. Providing exclusive luxury accommodation to discerning guests, they offer the ultimate New Zealand experience. A Recipe Book to Promote the Lodge Owners, Kate & John Kerr, along with executive chef, Michael McMeeken,...

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Trust in Australian Wool

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australian wool

The Trust in Australian Wool brochure is a short-run digitally printed project. Initially sent to us as an INPRINT submission, it's tactile look and feel caught our eye. So much so that we decided to take a deeper dive. This editorial-style, limited-run brochure was produced as part of the ‘Trust in Australian Wool’ campaign. This joint undertaking, between Wool Producers Australia and Animal Health Australia, showcases the Australian wool industry as a leading global supplier. It provides extensive information about production practices and sustainability, animal welfare, and biosecurity practices. Design Designed by the team at Inklab (Canberra), the art direction...

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Christmas Gifting – in the spirit of design

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christmas wrap

It's almost that time of year - when designers begin thinking about Christmas Gifts for clients. We take a look at how one Kiwi Creative Agency has turned festive giving into a tradition... NZ creative agency Strategy has established a reputation in producing innovative and curious Christmas gifts for their clients & suppliers. So much so, that would-be recipients often check in to ensure they are on the list. In particular, their bespoke wrapping paper set. The team at Strategy have produced this annually for more than three decades. In fact, it has become something of a tradition—basically, the ultimate...

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