Digital Printing – Icon

The Trust in Australian Wool brochure is a short-run digitally printed project. Initially sent to us as an INPRINT submission, it's tactile look and feel caught our eye. So much so that we decided to take a deeper dive. This editorial-style, limited-run brochure was produced as part of the ‘Trust in Australian Wool’ campaign. This joint undertaking, between Wool Producers Australia and Animal Health Australia, showcases the Australian wool industry as a leading global supplier. It provides extensive information about production practices and sustainability, animal welfare, and biosecurity practices. Design Designed by the team at Inklab (Canberra), the art direction...

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From the list of finalists in the 2021 Best Awards, we take a look at a short-run digital print project that takes colour to new levels> —with Theola (Brisbane) & The Designers Institute of New Zealand (DINZ). When Melbourne-based developers, Hirsch & Faigen, began work on their new Gold Coast residential tower project, they wanted to create something unique. They did not want just another glass-fronted apartment building typical of the area. Instead, they wanted Hemingway to feel like a classic Australian beach house—only in a multilevel format. Designed by Rothelowman Architects (Brisbane), Hemingway reprises the golden era of ‘Queenslanders’...

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For Digital In-House Printers—The Supply of consumables such as paper can be a headache — but Harcourts Gold Real Estate discovered a solution with i-consignment. GSM investigates... Harcourts gold are a busy real estate agency, servicing 5 offices and 90 agents. Their design team are responsible for the output of a wide variety of marketing materials. A significant amount of which they digitally print in-house. This provides both cost savings and improves time efficiencies. However, one of the challenges for an in-house printery is securing a reliable supply of consumables —with paper being a central requirement. Having experienced issues with...

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With online shopping providing increased convenience and choice, the successful retailers are those who understand and deliver on customer experience. In fact, we can go as far as saying that it is critical to the success of the traditional brick and mortar store. So, how do they do it? According to a report by The Guardian newspaper – “Shopping online is a cheap and easy option. To be successful in driving in-store footfall, retailers must give customers a reason to visit their stores. They can do this by creating a multi-sensory experience that people actually want to have and –...

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