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Mhairi Flett

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Trust in Australian Wool

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australian wool

The Trust in Australian Wool brochure is a short-run digitally printed project. Initially sent to us as an INPRINT submission, it's tactile look and feel caught our eye. So much so that we decided to take a deeper dive. This editorial-style, limited-run brochure was produced as part of the ‘Trust in Australian Wool’ campaign. This joint undertaking, between Wool Producers Australia and Animal Health Australia, showcases the Australian wool industry as a leading global supplier. It provides extensive information about production practices and sustainability, animal welfare, and biosecurity practices. Design Designed by the team at Inklab (Canberra), the art direction...

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New Zealand Print Apprentice of the Year Awards 2022

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AOY 2022

One of the highlights of the annual Pride in Print Awards is the Apprentice of the Year - celebrating emerging industry talent. The team at GSM donned our best threads and went along to catch up with the five finalists. Pride in Print 2022 was held in the newly opened Te Pae Christchurch Convention Centre—a stunning venue for this prestigious event. As always, one of the most anticipated awards bestowed on the night is the BJ Ball Apprentice of the Year— propelling a select group of emerging industry talent into the limelight. For the Apprentice of the Year awards—one finalist...

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Christmas Gifting – in the spirit of design

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christmas wrap

It's almost that time of year - when designers begin thinking about Christmas Gifts for clients. We take a look at how one Kiwi Creative Agency has turned festive giving into a tradition... NZ creative agency Strategy has established a reputation in producing innovative and curious Christmas gifts for their clients & suppliers. So much so, that would-be recipients often check in to ensure they are on the list. In particular, their bespoke wrapping paper set. The team at Strategy have produced this annually for more than three decades. In fact, it has become something of a tradition—basically, the ultimate...

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Design Graduate

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student graduate portfolio

As a graduate, and with the end of the year in sight, you will be one of many looking to break into the industry. We, therefore, thought it might be timely to cover some basics in seeking that ever important first gig> Anyone who has built a successful design career—knows how hard it is to secure that first industry gig. So, you’re most definitely not alone. With approximately a thousand design students graduating every year in New Zealand, realistically, there are not enough positions for everyone (at least—not at the same top agencies). As a graduate, you’re in a school...

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Lynda Warner – Reductive Design, Colour & Form

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lynda warner

Her work is characterised by bold blocks of colour combined with a strong sense of form. Australian Lynda Warner has not only built a career championing graphic design in her adoptive home of Tasmania - but has done so at a time where the industry was heavily male dominant. GSM takes a look... How it all started Lynda Warner recognised graphic design was her calling at a young age—when, in the sixth grade, a poster project  introduced her to the world of commercial art. She was hooked. Following advice from a family friend (who was themselves a commercial artist), Lynda...

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Top Awards

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Top Awards

2021 was another epic year for graphic design downunder. GSM takes a look at print-based projects that took out top awards last year. — with the Australian Graphic Design Association (AGDA), and the Designers Institute of New Zealand (DINZ) Despite the disruptions caused by COVID lockdowns et cetera, 2021 saw more than 1,850 entries into the annual Australian Graphic Design Association (AGDA) Design Awards and more than 1,450 entries into the Best Awards hosted by the Designers Institute of New Zealand (DINZ). Both events celebrate graphic design within their respective countries, but are also open to entries from the other...

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Design By Colour – Hemingway

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Hemingway colorplan

From the list of finalists in the 2021 Best Awards, we take a look at a short-run digital print project that takes colour to new levels> —with Theola (Brisbane) & The Designers Institute of New Zealand (DINZ). When Melbourne-based developers, Hirsch & Faigen, began work on their new Gold Coast residential tower project, they wanted to create something unique. They did not want just another glass-fronted apartment building typical of the area. Instead, they wanted Hemingway to feel like a classic Australian beach house—only in a multilevel format. Designed by Rothelowman Architects (Brisbane), Hemingway reprises the golden era of ‘Queenslanders’...

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Design Culture – He Korowai Oranga

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Combining a sense of strength and leadership with humility and compassion whilst honouring culture. GSM takes a look at one project that gets it right. —with Ira (Auckland), and Manatū Hauora Ministry of Health (NZ) He Korowai Oranga is the New Zealand Government strategy for providing healthcare to Māori. Manatū Hauora Ministry of Health co-developed the strategy in consultation with Iwi nationwide. Their objective was to provide a high-level framework for guiding Government in achieving the best health outcomes for Māori. To do this, they engaged Auckland strategic consulting and creative studio, Ira, to develop a new brand for He...

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Printing Plus – Diversity in the Printing Industry

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diversity in print

In an ever changing business environment—Diversity— can be one way to ensure longevity. GSM talks to Sam Blenkiron from Mirage Visual on the topic> —with Sam Blenkiron @Mirage Visual Established in 1982, Mirage Visual in Palmerston North have grown from a traditional printery to a company offering wide diversity. Over recent times they have brought together a suite of creative services, strategic communications & digital marketing, production and distribution. How has Mirage Visual grown it’s services to deliver end-to-end solutions—and still deliver exceptional results?   GSM: What services do Mirage Visual offer? Sam: Our creative department covers everything from marketing...

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Deforestation, Reforestation & Sustainable Forestry

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reforestation sustainable

What does it all mean? And how does this relate to sustainable paper? We all know that well-managed sustainable forests have multiple benefits for our planet. Forests represent some of the richest biologically diverse areas on Earth. They play a critical role in regulating the climate, population growth and economy. And, of course, what is more soothing for the soul than a forest walk? In 2021, the United Nations hosted the Climate Change Conference (COP26) in Glasgow. Here, they announced there would be renewed focus, and a global commitment, on the subject of Deforestation. Deforestation Deforestation is the activity of...

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