GSM

Mhairi Flett

  2. Mhairi Flett (Page 2)

Milla Milla

Posted by under
milla milla

New Australian fragrance line, Milla Milla, recently caught our eye with its fresh brand and unexpected approach to packaging. GSM takes a closer look... Milla Milla - The Brand At the heart of Milla Milla’s range of handcrafted fragrances are exquisite native botanicals. This thoughtful approach permeates throughout the business—from sourcing ingredients to production and packaging, supporting industry and charitable initiatives, and upholding an ethos of sustainability in all areas.       Developing The Brand Milla Milla engaged Tom and Phoebe Simpson of Known By to develop the brand identity and packaging. The objective: capture the nuances of the...

Continue Reading →

Quick Chat Creative – Best Strategy

Posted by under ,
best

The Best Awards were again in full swing for 2023. The team at Strategy Creative, who created the lead campaign, decided it was the time to celebrate. GSM caught up with the team to talk about the "Bestival". The Best Awards, organised by the Designers Institute of New Zealand (DINZ), run every year to celebrate the ‘best’ in the local design scene. And, every year, a new lead campaign promotes entering Best and the awards night (…plus the after party). The team at Strategy Creative is to thank for last year’s campaign. We sat down with the team at Strategy...

Continue Reading →

Quick Chat Print – Special T

Posted by under
Special T

Corey London from Special T Print joins us to discuss starting a printery during challenging times, and the importance of staying true to your core values. Special T Print Based close to the M5 in Kingsgrove, South West Sydney, Special T Print focusses on service (the ‘T’ is for Treatment). Having recently printed the 2024 Ball & Doggett Calendar featuring student work from across Australasia (see article on page 50), we decided to have a chat with Corey London, Managing Director at Special T, to talk about what they do. Here is what Corey had to say; GSM: How did...

Continue Reading →

Natralis – Play with Colour, Connect with Place

Posted by under

Commercial vinyl flooring might not be the stuff of architectural dreams...but that was precisely the challenge Armstrong Flooring laid down for Nexus Design with their Natralis collection - make the architectural creators and thinkers take notice of what is literally - below them. The Natralis Brief With local production stretching back over sixty years, Armstrong Flooring is Australia’s only manufacturer of commercial vinyl-sheet flooring. Recently launched, the Natralis collection not only fulfils the practical requirements of commercial flooring—but, through the use of colour, also connects, on an aesthetic level, interior environments to the flora, fauna, animals, and places of Australia—a...

Continue Reading →

Student Design Contest 2023 – Seasons in Type

Posted by under
student design contest seasons in type

Our annual Student Design Contest, Seasons in Type, yielded another fab crop of entries - Here are the winners... The annual BJ Ball/Ball & Doggett Student Design Contest for 2023 followed the same format as in previous years. Two calendars were produced—one for Australia printed by Special T Print in Sydney, and a New  Zealand version printed by Centurion in Auckland. Both featured winners from their respective countries as well as a selection of ‘best of the best’ trans-Tasman winners that appeared in both. The Brief The contest brief was simple—create a colour palette for one of the four Seasons,...

Continue Reading →

The Message Stick – Identity & Resilience

Posted by under
The Message Stick

What we do is not learned or taught… It's lived, it's in our blood! It's our identity! Pat Caruso, founder and director of We Create Print Deliver, is, first and foremost, an Eastern Arrernte First Nations Graphic Designer and Artist. GSM talks with Pat about his unique story in search of his bi-cultural identity. Pat’s journey to reconnect with his Eastern Arrernte roots is a powerful testament to identity and resilience. Especially when we consider how it was disrupted by his mother’s removal in the 1950s. Through his business and art, Pat has bridged his personal and community identity. He...

Continue Reading →

Navigating Bi-Cultural Design

Posted by under
pakeha paralysis

In this installment of Rākau Kōrero, we talk to design educator Carl Pavletich about navigating bi-cultural design from a non-Māori perspective. For Pākehā, navigating the bi-cultural design process feels uncomfortable— like floating in a proverbial waka without a hoe. When your life experience falls heavily on the Western/Pākehā side of the scales, the bi-cultural journey is dauntingly steep and disorientating. Much of what we do, we do without thinking. For example, when we master a skill, we create subconscious shortcuts. Mātauranga Māori challenges us to question our worldviews and reassess much of what we thought was true. Participating in a bi-cultural...

Continue Reading →

Marita Leuver – Creativity Takes you places!

Posted by under
Marita Leuver

Australian designer Marita Leuver is best known for her work promoting festivals and public spaces. Strong forms, bold colour and illustrative typography characterise her design sensibility. GSM takes a look... The Leuver Family - creativity throughout Born into a creative family with dad, Peter Leuver, an Art Director, and mum, Joan Leuver, an illustrator, plus four siblings—all of whom are blessed with artistic flair—it is easy to understand why Marita likens her childhood to the American television drama, ‘Mad Men’. Marita studied at Randwick Technical College in Sydney—excelling in the two year graphic design programme. Marita’s sister, and one-time co-designer,...

Continue Reading →

Woodsman

Posted by under
woodsman

Some products are so powerful in what they represent to us as humans, they are difficult to capture on a printed page. GSM takes a look at  one such product for NZ producer of wood burners, Woodsman... Technical vs Emotional Fire and heat emote us on a deeply primal level. As humans, we all respond to these feelings of warmth, comfort and security. But how do you capture this feeling in a two-dimensional flat format? This was the challenge for Christchurch-based creative agency Imagic following a recent brand update for Woodsman: create a sales brochure that provides technical information—and yet,...

Continue Reading →

Quick Chat Creative – Tony Downing

Posted by under
tony downing

Industry veteran Tony Downing shares a few thoughts about why print is still very much relevant in marketing. In today’s digital age, where online advertising dominates the marketing landscape, it’s easy to overlook the power of print. A recent encounter at a local café reminded Tony Downing of print materials’ enduring influence and significance in promoting a business. While enjoying breakfast at Bobby Franks in Nelson, I noticed three individuals enthusiastically flipping through the Nelson City Guide beside me. Curiosity sparked, I struck up a conversation and discovered that they were Australian visitors relying on the guide to plan their...

Continue Reading →