MCC Victoria – Wine Label


The Kellybrook family have owned and operated their property in the Yarra Valley (Victoria) for over four generations. Located at the Cellar Door is a majestic 130-year-old, heritage-listed oak tree–the inspiration for the new branding and packaging.

The logotype on the label has been embossed using gold foil. The semi-translucent texture in the oak tree graphic was created using hot–debossing hit directly onto the label stock– which leaves this finish.

A stunning outcome befitting the premium quality of the wine. As Jenny Kelly from Kellybrook Winery explains, ‘We’re immensely proud of what we have achieved with KS Design Studio (KSD). The collective dedication to ensuring a successful outcome was second-to-none’.

CREATIVE: Jason Spencer & Julie Capurso @KS Design Studio (Adelaide)
PRINT: MCC Victoria (Melbourne)
CLIENT: Kellybrook Winery
PROJECT: Kellybrook Wines Single Vineyard Range Labelling
STOCK: + Ball & Doggett Wausau Casa Blanca
PRINT SPEC: Digital Printing + Debossing with Hot Foil + Embossing + Matt Varnish