Brebner Print – Packaging

As part of the design briefing, it was highlighted that the previous ‘windowless’ packaging often resulted in customers—many of whom are unfamiliar with this type of product—opening the box instore. Not ideal in a retail environment.

The new packaging solution was therefore developed to incorporate a tamperproof window displaying the product. The challenge was finding materials durable enough to allow the windowing, yet sufficiently robust to survive freighting—and worked as part of the eco-friendly brand story. The solution uses Crescendo card combined with a home compostable, transparent, wood-pulp-based film.

The clean, fresh, and eye-catching design has helped Hello Disc become one of the client’s bestselling products.